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Creativity stories

Its new scenario excites me


Between my bread and flowers I have been writing on the second book of the story of Juneau Cayenne. Its scenario excites me and that's what entrepreneurship is all about, work on something exciting that your customers love. To write a second exciting book, I had to become uncomfortable first. More on the art of letting uncomfortable things happen later.
Its new scenario excites me

by Nicole Verbeeck

A month ago


Between my bread and flowers I have been writing on the second book of the story of Juneau Cayenne. Its scenario excites me and that's what entrepreneurship is all about, not? Work on something exciting that your customers love. But to write a second exciting book, I had to become uncomfortable first. More on the art of letting uncomfortable things happen later.

This second book of Juneau Cayenne will only have the first chapter written and the rest of it is blank. I learned to take it step by step, chapter by chapter and in the order it works for me. The new Juneau Cayenne is bringing together many interesting learnings. I have kept the good things and applied the knowledge gained the hard way. This leads to smarter choices and a more seasoned and wiser version of Juneau Cayenne.

A version I am very excited about, but it will be very different. Oh yes!

My first book of Juneau Cayenne taught me five valuable lessons:

  • Create superior value for your clients, while staying absolutely true to your company mission. The thing is to produce impressive work for your clients, but don't become your client. You might end up running a company that is very different than the one you intended to build. That's called mission drift. More on that later.
  • Choose your customers. Be 100% honest about who you work best with, and for whom you are the best fit. You’re not giving your best to clients when you feel no good match. Everyone suffers when you take on projects that are not a great fit for you or your working style.
  • Come as close as possible to your passion when building a new business or transforming one. It's just as simple as that. Be honest, if it's not your passion, don't do it.
  • Design for simplicity. One of the wise lessons I have learned is to not overcomplicate things. The next version of the mission statement of Juneau Cayenne will be simple, for ourselves and for our clients. How did I realize? By starting an other healthy food business Jolliette, which has a simple product with consumers who buy their products online and get them delivered on time, at their doorstep, with superior quality and stellar customer service. Full stop.
  • Design for flexibility. Organizations must be able to react and adapt quickly. Design a company that can thrive in a complex, uncertain world. Don't get stuck with an unflexible company.

Want to know more about the new scenario of Juneau Cayenne and other activities, subscribe to updates on my home page. 

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